TibBits 115: The phoenix as the symbol for recycling.

Along the streets of Paris, it is impossible not to notice the new advert campaign by the French company NGO Ecofolio!

The company has entrusted the two artists Zim & Zou and the advert agency June21 to promote paper recycling in the French capital.

The result is a work of art that features the mythological bird that is reborn from its own ashes. The phoenix has as many lives as paper can have, if recycled: this is the message of the campaign.

But that’s not all. Part of the ad campaign are also transparent containers where anyone passing by can deposit the paper they no longer use.

Art and recycling: a perfect match!

  • The paper phoenix
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