IT’s Tissue – The Italian Technology Experience THE WORLD TOUR TAKES OFF. From 8 to 31 October 2013.

A cycle of 8 show conferences entitled “Technology, Culture and Tourism: non-conventional marketing for a new way to communicate the Made in Italy. The case-in-point of IT’s Tissue – The Italian Technology Experience”

Following the great success of IT’s Tissue – The Italian Technology Experience, held in Lucca from 22 to 30 June 2013, October 8 marks the start of the IT’s Tissue World Tour, an international cycle of 8 show conferences entitled “Technology, Culture and Tourism: non-conventional marketing, for a new way to communicate the Made in Italy. The case-in-point of IT’s Tissue – The Italian Technology Experience”.

The tour, that will end on 31 October, will include eight prestigious institutional locations worldwide and will describe how Italian entrepreneurial excellence, united with culture, with the territory and with non-conventional marketing projects, can become an original means to allow people to rediscover the Made in Italy.

Eight major cities connected to countries of interest for the tissue industry have been chosen, that can create forms of tourist and economic input for the region of Tuscany: São Paulo, Chicago, Toronto, Tokyo, Beijing, New Delhi, Istanbul, Saint Petersburg.

The 8 show conferences will see the participation of:

· Maurizio Vanni, IT’s Tissue Project Manager

· Michela Cicchinè, IT’s Tissue Executive Coordination

· Carol Lucchesi, International Trade and Promotion Manager - Luccapromos

· A representative of the Tissue Italy Network

Here is the official appointment agenda from 8 to 31 October:

8 October, 9.30 am - Edificio Itália

Av. São Luis, 50 - Edificio Italia, 2nd floor of the Circolo Italiano, São Paulo – Brazil

10 October, 6.00 pm – Italian Institute of Culture

500 North Michigan Avenue, Suite 1450, Chicago, Illinois 60611, USA

15 October, 6.30 pm - Italian Institute of Culture

496 Huron St., Toronto, Ontario M5R 2R3 - Canada

18 October, 3.30 pm – Italian Embassy

2-5-4 Mita, Minato-ku, Tokyo 108-8302 - Japan

21 October, 3.00 pm - Italian Institute of Culture

San Li Tun, Dong Er Jie 2, 100600 Beijing – China

25 October, 6.00 pm – Italian Embassy Cultural Center

50-E Chandragupta Marg (entrance from Nyaya Marg), Chanakyapuri, New Delhi 110021 - India

30 October, 11.00 am - Italian Institute of Culture

Meşrutiyet Caddesi no:75 Tepebaşı, Beyoğlu, 34430 Istanbul - Turkey

31 October, 5.00 pm - Italian Institute of Culture

Teatralnaja ploschad, 10 - Saint Petersburg, 190068 - Russia

Different communication instruments will be used for each meeting, with the aim of involving and engrossing the participants. The Photography exhibition entitled “The history of paper” will be organized, featuring texts by Renzo Sabbatini and photos by Roberto Giomi, and the Video-document “IT’s Tissue. The Italian Technology Experience”, a 5-minute film that summarizes the Lucca event and the 12 Open Houses held will be shown, as well as the viral Video “If you can dream it… you can have it”, by Francesco Zavattari, that alludes to the investment in technology made by the companies belonging to the Tissue Italy Network.

A video-art kermesse “The World in rolls”, produced by the Lu.C.C.A. – Lucca Center of Contemporary Art will feature 6 video-artists (Francesco Attolini, Christian Balzano, Luca Gaddini, Massimiliano Galliani, Maria Antonietta Scarpari, Francesco Zavattari) interpreting their relationship with the world or with their personal world through tissue paper.

To conclude the event, promotional videos on the region of Tuscany connected to tourist incoming and to incentivizing foreign investments in the territory.

IT’s Tissue World Tour, created by IT’s Tissue Project Manager Maurizio Vanni, is produced in collaboration with the Ministry of Foreign Affairs, ICE (Italian Trade Commission), Enit (National Tourist Board), Regione Toscana, with the economic support of Toscana Promozione and of the Chamber of Commerce of Lucca, and the executive coordination of Luccapromos and MVIVA.

IT’s Tissue – The Italian Technology Experience, an internationally resounding event featuring an inter-disciplinary approach, was created by the Tissue Italy Network that comprises 12 equipment suppliers for the tissue industry, with the aim of collectively enhancing and growing the reputation for excellence of this industrial district and its cutting edge technologies by showing its know-how and innovation potential on a global scale.

The first edition was very successful: over 700 participants from 317 companies coming from 70 countries, in representation of all five continents.

The President of the Republic of Italy, Giorgio Napolitano conferred the Medaglia del Presidente della Repubblica state award for excellence to IT’s Tissue – The Italian Technology Experience in recognition of its value.

For information:

Event’s email:

Adele Bandera AE Comunicazione d’Impresa | Gruppo Aegis Media Via Bracco, 6 | Milan | Italy 20159 Ph +39 02 87334.951 | Fax +39 02 87334.016 Email:

Francesca Pelagotti Fcomm V Pinamonte da Vimercate 6 Milan 20121 T +39 02 36586889 Email:

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