Great success for the first edition of IT’s Tissue - The Italian Technology Experience

Nine days in the tissue district filled with technology, art, culture, music and entertainment that have enthused over 700 participants coming from 70 countries

From 22nd to 30th June, Lucca was the stage of a unique internationally resounding project: IT’s Tissue – The Italian Technology Experience.

In a territory rich in beauty and charm, Italian excellence in tissue was the protagonist, together with art, culture, music and entertainment, of a journey to discover the most important paper district in Italy.

IT’s Tissue was created by the Tissue Italy Network comprised of 12 Italian tissue equipment suppliers with the aim of collectively enhancing the reputation for excellence of this industrial district and its cutting edge technologies by showing its know-how and innovation potential on a global scale.

The first edition attracted over 700 participants from 317 companies coming from 70 countries in representation of all five continents. Over 50% were European with a particularly strong presence from Italy, Turkey, England and Germany, followed by Latin American countries (mostly from Brazil and Mexico) and North America. Numerous participants also from African countries, among which Uganda, Ghana, Nigeria, Angola and South Africa. The UAE, Japan, China and Polynesia were also represented.

Besides the event closely tied to the world of tissue, the extra activities connected to the world of culture, entertainment and wellness also attracted numerous participants. The photo exhibition by Henri Cartier-Bresson at the Lu.C.C.A. museum aroused particular interest, as did the concerts of the "Puccini e la sua Lucca" International Festival and those of Luccanfiteatrojazz organized in collaboration with the Municipality and the Province of Lucca. The delicious wine and food tasting proposals by several participating Lucca restaurants were also much appreciated and some guests also enjoyed truly relaxing moments at the Terme di Bagni di Pisa spa.

One of the most suggestive occasions of the nine-day event was the exclusive welcome dinner correlated by a special concert by Tony Hadley, former leader of the Spandau Ballet, who brought guests back in time to the atmosphere of the Eighties.

IT’s Tissue is a territorial and emotional marketing program unique in its kind that aspires to be a link between traditional business activity, culture and entertainment. Lucca will host the next appointment, too, in 2016.

For Matteo Gentili, President of the Tissue Italy Network, "IT's Tissue! was a great success thanks to an innovative formula that succeeded in synergically combining the interests of the companies of the Tissue Italy Network and of the local community hosting us. It was a great opportunity to communicate the excellencies that made-in-Italy can offer: knowing, doing and knowing how to do. Our guests left Italy with the awareness that the Tissue district is an excellent economic system as well as a wonderful place to vacation."

“A demanding project having an international breadth”, commented Maurizio Vanni, IT’s Tissue Project Manager, “that once again proves how the business-territory-culture-emotion combination constitutes a winner. Socializing, entertainment and emotional involvement are the best ingredients to transmit a territory and the companies living there. A successful journey to take as example in order to relaunch made-in-Italy worldwide”.

The President of the Republic of Italy, Giorgio Napolitano conferred the Medaglia del Presidente della Repubblica state award for excellence to IT’s Tissue – The Italian Technology Experience in recognition of its value.

Under the patronage of

Ministry of Economy and Finance

Ministry of Economic Development

Ministry of Foreign Affairs

ICE – Italian Trade Promotion Agency

Regione Toscana regional office

Province of Lucca

Municipality of Lucca

Assindustria Lucca Industrialists’ Association

Unindustria Bologna Industrialists’ Association

Chamber of Commerce of Lucca



Main sponsor

Rockwell Automation

With the participation of

Cassa di Risparmio di Pistoia e Lucchesia

Other sponsors



Gruppo Azimut

Cassa di Risparmio di Lucca Pisa Livorno – Gruppo Banco Popolare

Technical Sponsor




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