In Florence, in Via della Scala, at number 16, there is a place where, upon entering, one is enveloped by a magical atmosphere comprised of extremely delicate aromas, intriguing perfumes, cruets full of colored liquids, bottles holding crystalline contents, vases brimming with herbs and flower petals, boxes, soaps and bottles of elixirs bearing antique names. Today, a perfect synthesis of Renaissance tradition and entrepreneurial initiative.