The PJL constantly proposes new ideas to its readers and introduces a new column, simply called INTERVIEW: an INTERVIEW, a conversation.

Signals evident to all impose to deeply re-think our system of development.

In the last few years, the evolution in converting processes has led to increased automation. High cycle rates, automated reel change systems and reductions in product change times are just some of the innovations we have witnessed in this last decade.

If many people know Lucca for its famous classical musicians - from Boccherini to Catalani to Puccini, indisputable Maestro of melodrama - maybe not everyone knows that, since the 1950s, the city's walls cache a heart and soul that beat to the rhythm of jazz.

Perini Journal recently met with Kimberly-Clark Australia to talk about the company's outlook on Sustainability and CSR, and the progressive manner in which it is addressing these topics.

Based in Sweden at what might be called Up Over, SCA has gained a very important position in Australia and New Zealand through the acquisition of Carter Holt Harvey assets in 2004. We recently spoke with SCA Australasia to see how things are progressing.

In these days when the technology gap is narrowing significantly, what makes a good company?

Despite a tough climate for tissue products, major manufacturers have continued to innovate, paving the way for future growth once the economic crisis runs its course.

IKEA is such an incredible story on so many different levels that it is difficult to fathom the full scope and impact of the company.

This is an act you have to see to believe! It is almost impossible to capture the energy, passion, knowledge and humor of Hans Rosling on paper.

What is India made of, today? I still don't know, but this is the question I ask myself every time I am travelling in the Indian subcontinent.

As mentioned in other articles published on the pages of this magazine, today a company's ongoing safety issues are no longer related to obvious non-conformities of its machinery and equipment; they have to do instead with its organizational and operating issues.

A low cost base, with manufacturing in Poland and China, has helped PMP to nicely develop its tissue machine business.

Are you able to effectively troubleshoot your tissue machine and converting line to maximize product quality, machine efficiency and revenue?

VECTOR® is a product used in the wet-end process to enhance strength, and allows adjusting the refining level and the pulp composition (softness). This means allowing the producer to adjust quality, characteristics and costs.

The EC presently defines CSR (Corporate Social Responsibility) as the "commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development."

In June, Perini Journal interviewed Tom Kelley, Philip Kotler and Andris Zoltners, three of the important speakers at the World Marketing & Sales Forum, the annual appointment organized in Milan by HSM.

Space for experimentation and design beloved by the biggest architects of all time, from Leonardo da Vinci to the 20th century vanguards, from Le Corbusier to Charles & Ray Eames or the Castiglioni brothers up to our days, the exhibit design or temporary architecture confirms its role as an extraordinary communication tool able to establish a direct connection between companies or institutions and a wide and diversified potential public.

If we asked ourselves what the greatest medical advance of the last 150 years has been, what would we answer?

The Guatelli Museum rises in the heart of the countryside of the Italianregion of Reggio Emilia, near the city of Parma. It contains over 60,000 objects that tell the story of those who have used and collected them. Describing this museum is practically impossible. Mario Turci, who has been expertly directing it for years, will do it for us. But what is represented and embodied in the museum named after maestro Ettore Guatelli?

He has been defined the painter of "solitude and silence", and many critics have recognized him the credit of having interpreted the soul of 20th-century America by representing, through his artworks full of emotions, the ugliness and the beauty of everyday life.

When asked what makes a decent chair, most people would think of wood, leather, plastic, or maybe cast iron for the garden. The chances are that no one would name woodpulp as a possible contender. Nor would they associate Södra Cell, Europe's largest market pulp supplier, with furniture design. In a few years' time, however, it could be an altogether different picture.