At the recent edition of Tissue World Nice, held in March, Perini Journal participated with its own booth: an interesting opportunity to meet friends and readers who follow the publication with attention and appreciation.

What are the factors that determine the choice of one tissue product over another? This is an important, recurring question in the marketing departments of companies involved in converting. And the answer is not always simple.

In the Italian region of Tuscany, and principally in the province of Lucca, paper production is closely connected to the territory itself, and this has always had a great economic, environmental, social and cultural impact on the entire area.

The Tissue World 2007 show, held in Nice, France, in March this year, was seen by nearly all participants as a great success.

Kimberly-Clark is taking a global approach to innovation with the opening of its new Innovation Center Asia in Seoul, South Korea. Perini Journal visited recently to find out more.

Much is often said about potential new opportunities throughout Eastern Europe for the tissue industry; however not all countries and segments offer the fantastic growth potential one would expect.

Perini Journal, always attentive to the dynamics that influence the Tissue market, met with Roberto Berardi, since 2005 Chairman of the European Tissue Symposium (ETS), promoter and responsible for the Tissue Growth Task Force, the work group comprised of the marketing directors of the major European converting companies.

It may be difficult to immediately grasp the meaning of this topic since everybody is writing and talking about it.

A.Celli Paper is an entrepreneurial entity born in Lucca, present on the world paper market with high range technological products and solutions. In particular, the company specializes in the production of Crescent Former Tissue Machines, complete turn-key systems and rewinders for tissue and paper.

Metso’s Tissue Business has come through a very tough period.

Product safety is about customer health and safety including both skin and food contact.

Reading the title of this article, many of you will think that there is nothing new under the sun, since private labels have been on the crest of the wave for some years now! Very true, but the success obtained by PL products has contributed to creating a sabbatical period in the tissue field, still under way, in order to better understand the dynamics of an extremely variable market.

Raffaello, the new product launched on the market in April of this year by Foscart S.r.l., offers a new interpretation of the paper table napkin.

Paper sculptures: sometimes they are an end in themselves and sometimes they are instrumental to the most diverse activities; sometimes they are more realistic than the original and sometimes they are ironically evocative of what they represent.

They are not works of literature, nor do they serve to illustrate images.